This is on a different article how write a press release or "Press release," as it is often called. There to write already many excellent "how" to articles about effective releases.
Instead would I to write and review share thousands of press releases over the years, the following recommendations for all that this modest but important communications tool use to attract media attention.
Is that it is all?
Equate many business people doing press releases with a public relations program, but in fact, a press release is public relations flour for a Kuchen.Es what is necessary, but not only Zutat.Pressemitteilungen alone on your company improve you don't hang. To do this, you need a strategic long-term plan.
Be direct
There are times when company representatives - worried about it to account for an inaccuracy - add as many qualified statements on the wording of a simple announcement release are, their impact is diluted or it reads like a legal document. Rule of thumb: If you make uncomfortable add your announcement without any direct statement statements, are unwilling to send a press release.
"Get Me Rewrite!"
Journalists receive hundreds of press releases each day so it unless White House are for or some other large outfit to millions of people want to know what had projects, your press release to work better in a way that attention is written or is it in the trash. Rely on an editor to wade through it to decipher what you are trying to say, then to clean;You don't have the time.Make clear, prägnant-and interesting.
News Resources News
There are companies, the send press releases at the drop of a hat - Joe won a prize, Mary's title amended, the company was one of the 50 top widget makers appointed by widget makers of America, etc.An endless stream of this kind of "exciting news" landing on the desks of reporters and editors up to a point, press releases of the company are all ignored.Why?Because the authors do not know what is "News" and get at the end of that reputation with Journalisten.Dies is not a good policy, and it generally results are from a lack of Perspektive.Wenn what people know, want to consider to news, read messages, see to the news and hear the message.
You know where to send
Decide where your press release to send is also important.Pay attention to the type of messages that is covered in various news agencies.There is a new Executive in your company? are you a new product or service announce? these two messages can go you depending on who you are to completely different editors or news agencies, and what you verkaufen.Machen your homework front, and you will very much more effectively always hearing from.
Keep in touch
A list of media contacts is the Anfang.Sie must on a regular basis to ensure that you are still entitled to aktualisieren.Ich editorial contacts have seen some pretty dusty media lists over the years and this is one of the main reasons why events or announcements not covered to erhalten.halten mind people come and go on messages Organisationen.Sie can for other opportunities, or simply leave a certain "beat". counting not knowing your information about übermitteln.Proaktiv the right person your news contact be.
