Old school journalists fear succumb keyword oriented write while occasionally throws in worthy news content here and there. But let's face it, today's journalism must be optimized if you want, find and read. In the same breath search engines need content equally high quality written.
According to the newspaper audience databank study in 2007 newspaper readers online and print editions, 78 percent the statistics generated from the study weekly to erreichen.Im are following:
-About 17% of adults read a daily newspaper in the Internet.
-3% Read only only online editions.
-Overall, online readership of newspapers grew 11% over 2006.
It also showed that readership for both daily and weekly newspapers still high with three quarters of Canadians 13.9 million adult 18 +, is a printed version of a newspaper read every week; and 73 percent of Canadians usually read the local news.
Though the statistics show that online readership not strongly affected print readership and advertising revenue, it shows the trend of a growing online audience.With this in perspective, it should be a greater expectation for journalism and SEO, side by side existieren.Journalismus should change which adjust time where available news 24 / 7, and readers find more on the Internet for your fast news fix
Here are some suggestions how to write online optimized News:
1. Name and title tags to optimize
Optimize the title tags to improve resources including keywords in it, for this particular keyword ranking.And because it does not assure a page 1 Ranking.Sie plenty of competitive keywords you can try, with long tail of keywords that match your content.
Optimization for a prominent name works auch.Nehmen "Dalton McGuinty,", as an example.You could get a good chance it to the new results page make, if his name in the news.
2. Optimizing for Google News
Google counts news in the same way as it is one of articles and other content.It sends crawlers or spiders to find known as "Googlebot" to your site, the news URLs.It would be helpful content, to create a News Sitemap, above all, the news section updated frequently scans wird.Nach this Google and goes beyond the keywords to sort and categorize it topics such as entertainment, sports, lifestyle, etc.There are also classified according to regions such as Canada, United States, and then dropped.
Google decides after following these steps as much editorial interest has history outside its primary source.National or international news stories like the recent oil spill in the Gulf region more interest with other newspapers, compared to an entertainment story that generate Fantasia Barrino's American Idol cluster news stories on its home page allegedly Selbstmordversuch.Google then and it counts.
In the ranking messages on the same subject, Google is the freshest and original message top-ranking-um.If other sites to the original story on your site are linked, which will help push your messages at the top of the cluster.Remember to, if you have a news article distribute and send it to relevant recipients.
Just like other media, Google maintains its standards.Like the search engine for images only JPEG file Erweiterungen.Die best location for an image is the Geschichte.Bilder beginning and videos improve a story, and clicks from headlines may ask.
Google News will friendly URLs short, permanently and uniquely associated with numeric IDs sind.Google familiar Geschichten.Aber for really long URLs, you can use bit.ly to links to verkürzen.vermeiden link your pages within the site and add comments and feedback, as this means sitzen.Dies not good with Google News, your text plain with keeping no links so it will be properly
indexed on the news homepage.
Don't forget your approving to Google News einreichen.Landung of a news article in the SERP, or always be number 1 spot, is Verkehr.halten whats hot at the moment for temporary building overlooking and optimize for Google and SERP.Dies means that with a keyword / keywords hot running for some time, like this "BP oil spill live update."Journalists have this in any case as part of their jobs to tun.Alles, which requires an additional effort to improve the article. *.
